Later they thought out a portmanteau of 'spot' and 'identify'. 14 15 According to Ek, the company's title was initially misheard from a name shouted by Lorentzon. We will of course update you here when we can.”Ī reason for the delay is that Apple Music offers its HiFi for free, which means Spotify has been forced to rethink as it planned to charge higher than the existing Premium plan. Spotify was founded in 2006 in Stockholm, Sweden, 13 by Daniel Ek, former CTO of Stardoll, and Martin Lorentzon, co-founder of Tradedoubler. “But we don’t have timing details to share yet. “We feel the same, and we’re excited to deliver a Spotify HiFi experience to Premium users in the future. Through the year reports of screenshots of the Spotify HiFi logo on the app turned out to be dubious, followed by an onboarding video for the feature leaked online.Įleven months after the original announcement it seems Spotify hasn’t abandoned the idea.īut it isn’t exactly forthcoming as to when it might arrive, or how many of Spotify’s 30 million songs would be available in top audio quality.Ī moderator on Spotify’s forums said: “We know that HiFi quality audio is important to you.

Plans were to team up with “some of the world’s biggest speaker manufacturers” to ensure high fidelity or lossless audio was “accessible to as many fans as possible”.

The roll-out was to begin for “Premium subscribers in select markets” to upgrade… “later this year” … “and listen to their favourite songs the way artists intended.” As reported by 9to5Mac, Spotify CEO Daniel Ek talked about Spotify HiFi audio on an earnings call with analysts and investors, stating that the delay of HiFi comes down to licensing issues with.

Where is spotify hifi